Head of Marketing - France

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About the role

This is a fantastic opportunity for bilingual English and French speaker who is  an experienced senior marketer, with the role to be based in France.

In this role you will have responsibility for shaping, leading and executing the strategy for scaling the Pure business in France across all channels.

 You will:

  • Define and execute the strategy for broader communication channels including PR, press, social media influencers and retail 
  • Lead and run a multidiscipline team to drive brand awareness and online sales
  • Work closely with peers in Retail, Operations and Finance to ensure alignment of businesses plans, initiative timings and ensure a consistently great rider experience
  • Design and execute marketing campaigns
  • Assess effectiveness of campaigns through capturing and analysing data to improve audience targeting and engagement to inform evidence-based decision on new campaigns, customer segments and ROI
  • Collaborate with Group Marketing to create inspiring content and very market tailored for the platform and audience
  • Maintain an overview of where to invest budget for maximum return constantly revaluating in relation to performance
  • Increase awareness and consideration of Pure Electric brand with a focus on delivering sales both online and in store
  • Be responsible for website traffic generation (organic and paid), paid media strategy and execution and website optimisation for conversion AOV and attachment to drive acquisition and retention
  • Drive footfall to stores through both ATL and BTL
  • Proven successful experience working within a retail/ecommerce environment
  • Experience of delivering offline and instore marketing campaigns is essential
  • Strong communication skills and the ability to communicate effectively across all levels of the business stakeholders
  • Fluent French and English speaker who has ideally worked in both the French and English markets within a Marketing capacity
  • A can-do attitude with the ability to solve problems creatively and quickly
  • Experience developing and delivering always-on content as well as excellent social campaigns
  • Experience of setting up and running Email marketing campaigns with exposure to data segmentation.
  • Hands on experience with Google Analytics within a campaign performance review and planning capacity.
  • Highly numerate and able to analyse big data to inform decisions
  • You will need to be adaptable and be able to embrace change
  • The ability to work at speed in a fast turnaround environment, without sacrificing quality of content
  • You need to be an enthusiastic and dynamic yet collaborative team player with a high degree of integrity and personal responsibility 

What you will need:

  • Proven successful experience working within a retail/ecommerce environment
  • Experience of delivering offline and instore marketing campaigns is essential
  • Strong communication skills and the ability to communicate effectively across all levels of the business stakeholders
  • Fluent French and English speaker who has ideally worked in both the French and English markets within a Marketing capacity
  • A can-do attitude with the ability to solve problems creatively and quickly
  • Experience developing and delivering always-on content as well as excellent social campaigns
  • Experience of setting up and running Email marketing campaigns with exposure to data segmentation.
  • Hands on experience with Google Analytics within a campaign performance review and planning capacity.
  • Highly numerate and able to analyse big data to inform decisions
  • You will need to be adaptable and be able to embrace change
  • The ability to work at speed in a fast turnaround environment, without sacrificing quality of content
  • You need to be an enthusiastic and dynamic yet collaborative team player with a high degree of integrity and personal responsibility 

About us

At PURE our passion is electric. We are on a mission to shape the way we move around our urban environments and at the same time deliver a positive impact on our environmental impact on a global scale. 

We are doing this by designing and building the most amazing e-scooters and electric bikes to help reduce the effects of rising CO2 emissions. Our zero emission technologies get cities moving forward; reducing congestion and cutting transportation costs, leaving an indelible positive impact on our communities and the future of our planet.

With over 200 employees and 30 showrooms worldwide we’re one of the fastest growing businesses in the UK and we’ve been voted by LinkedIn as a Top 3 Start Up UK Business. The exciting part is we are only just beginning.

At Pure Electric we celebrate difference, we support it, and we thrive on it. Diversity benefits our colleagues, our products, and our customers. We are proud to be an equal opportunity workplace and our hiring decisions are based on qualifications, merit, and business need.

 

Additional information

  • Remote status

    Flexible remote

Or, know someone who would be a perfect fit? Let them know!

Paris

75004 Paris Directions

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email
@pureelectric.com
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