At Pure, we’re revolutionising urban travel with a category-leading brand, differentiated products and services that our riders love. We’re here to tackle some of Earth’s biggest issues and create a meaningful change for individuals and the wider world. 

Each one of our ingenious, electric vehicles - from e-scooters to e-bikes - is designed to reduce pollution, travel time, congestion and expensive fares in cities across the globe. We put our riders’ needs first in everything we do. We have two-way conversations on and offline, we listen, understand, and help people find the right product, so they can enjoy their ride, every time. 

For us, success is a group effort. It relies on having the most talented people in our teams. Individuals who thrive on innovation, boldness and treating our people and planet with respect so we can achieve our mission to make short distance travel sustainable, smarter and better.

About the role 

CRM plays an absolutely critical part in the overall marketing strategy here at Pure, supporting the delivery of our pretty big ambitions. So we're looking for a CRM expert to lead the Global CRM strategy across our markets (Currently UK, France, Spain & Belgium but we plan to grow further).

You'll sit in our Global Digital team and work closely across the marketing teams to develop and deliver an impactful CRM strategy across rider acquisition, retention and advocacy. 

This is a hugely exciting role with scope to be creative and really make an impact.

What you'll do:

• Design and deliver a market leading CRM strategy across acquisition, retention and customer advocacy
• Champion the customer with a customer-centric approach to CRM;
• Collaborate with the Global Brand team to build and leverage powerful customer insight;
• Develop data led targeted segments to further improve engagement;
• Strategic development and introduction of a rewards programme with key customers segments, driving LTV, satisfaction and enhanced revenue
• Work closely with the marketing functions in the country to ensure the email calendar aligns with the wider marketing and product launch calendar
• Continuously improve current automated email workflows, and identify new opportunities for automated targeting
• Continuously test and learn, implementing best practices to improve email efficiency
• Be able to deliver this strategy in a hands on role
• Work closely with the design and marketing team on campaigns and messaging
• Measure and analyse ROI from campaigns, producing regular reports on email performance
• Identify new channels to drive existing customer engagement

What you'll bring:

• Significant experience in a CRM or email marketing role within a fast paced retail/ecommerce business is essential
• Excellent knowledge of GDPR and the application to customer data
• Previous use of Google Analytics to measure and understand campaign performance
• Experience working cross-functionality with senior stakeholders to maximise value from campaign activity
• You will need to be adaptable and be able to embrace change
• The ability to work at speed in a fast turnaround environment, without sacrificing quality of content 
• Strong communication skills, commercial acumen and results-orientated
• You need to be an enthusiastic and dynamic yet collaborative team player with a high degree of integrity and personal responsibility 

Thing's we'd love you to have but aren't essential:

• An interest of e-bikes, e-scooters and cycling so you can get excited about our products
• Experience of Bronto / Dotdigital, Klaviyo and other ECRM platforms desirable
• Global experience

Why work at Pure Electric 

Our offices in Wapping Wharf are a great space for us to connect and collaborate across our Pure team. By balancing 3 days in the office and working from home, we give you the flexibility to succeed at work and in your home life too.  

This is an exciting time to be part of a fast-growing start-up business with an ambitious future – at Pure, we want to be the company that gives every person in an urban area the choice of a smart form of travel. 

We are always learning and, developing so we’re looking for people with curious minds and a drive to expand their horizons to help us solve problems and grow our business. In return, we’ll invest in you, helping you take the next steps in your career and equipping you to stretch yourself and achieve your ambitions.    

Our benefits include: 

• Competitive salary 💰
• Annual company bonus 🥇
• 25 days’ holiday + Bank Holidays and the opportunity to buy more 😎
• Pension contribution and life assurance 💸
• Opportunities for personal growth and development and 2 days paid personal learning time 📚
• Employee discount on our products and a host of other lifestyle perks 🛴

At Pure, we celebrate difference, we support it, and we thrive on it. Diversity benefits our colleagues, our products, and our customers. We are proud to be an equal opportunity workplace and our hiring decisions are based on qualifications, merit, and business need. If you need any adjustments made to the hiring process so you can do your best, please let us know and we will be happy to help with this.