A digital, change, communication and product strategist, leader and digital practitioner; over 23 years’ experience across strategy, transformation, data, development, planning, marketing, innovation, technology and eCommerce.

From leading digital change for the Houses of Parliament, to one of the UKs first product and media innovators in mobile, to delivering an eCommerce operating model and working eCommerce site for Diageo in under 3 weeks (moving from B2B to D2C for the first time); she has a background and experience as colourful as the flags that represent her.

A hugely diverse thinker, doer, builder, and product leader and very pleased to be part of the Pure family.