Serial entrepreneur Adam, became managing director of Pensions Direct at just 33.  Having built up one of the most successful pensions advice organisations in the market, he now focuses his time on his various investments but primarily Pure Electric. Adam believes passionately that Pure can make a meaningful difference to the environment and is driven to make us the go-to brand for e-mobility. Known for innovation and being an early adopter, Adam pushes us to be ahead of the game and at the forefront of new tech. 


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  • Adam Norris
  • Nessa Ko
  • Peter Kimberley
  • Simon Michell
  • Tom Carrol
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