Pure is building one of the world’s most desirable premium electric scooter brands.
We are looking for someone who can make Pure culturally relevant, talked about and desirable - through ideas, creativity and execution rather than large budgets.
This is not a conventional marketing role. Some of the best people for this role may not come from traditional marketing backgrounds.
We are not looking for a corporate marketing manager or someone who relies on big agencies. We are looking for someone who can create things people notice, share and talk about.
WHAT THIS ROLE IS ABOUT
- Making Pure culturally relevant, desirable and impossible to ignore
- Creating moments, collaborations and content that generate real attention
- Building a brand people want to be associated with - not just buy from
- Turning limited resources into outsized impact
- Creating momentum through creators, partnerships and social
WHAT YOU WILL DO
- Lead Pure’s presence across Instagram, TikTok and emerging platforms
- Create ideas, campaigns and content that earn attention and get shared
- Build relationships with creators, talent and cultural partners
- Personally capture, film, edit and publish high-quality social content, often in fast-moving environments where you may be the only person with access to creators, talent, partners or celebrities
- Develop collaborations and partnerships that increase desirability
- Launch moments, drops and initiatives that create attention and demand
- Work closely with product and leadership to shape how the brand shows up globally
- Test, learn and double down on what works
WHAT WE ARE LOOKING FOR
- A creator of ideas, not presentations
- A strong understanding of what makes content travel, resonate and get shared
- A track record of generating attention and engagement without relying on large budgets
- Hands-on execution combined with commercial awareness and pace
- Strong content creation skills, including filming and editing social-first content using a smartphone and lightweight editing tools
- The confidence to create compelling content independently, without production crews, agencies or external resources
- Excellent judgement and instinct for what feels premium, relevant and culturally interesting
- An understanding that brand building should ultimately drive demand and sales
- The ability to thrive in a fast-moving, founder-led environment
WHAT WE ARE NOT LOOKING FOR
- Reliance on large budgets or agency structures
- A focus on awareness without commercial impact
- Pure management without creation and execution
- The need for perfect conditions before taking action
WHAT SUCCESS LOOKS LIKE
- Pure becomes a brand people recognise, talk about and want to be associated with
- Social content that generates genuine engagement and shareability
- Collaborations and moments that create attention beyond paid reach
- Increased demand driven by brand desirability
APPLYING?
We are looking for you to capture our attention!
Alongside your CV, please ensure you upload some examples of your work so we can understand how you tick! This could include examples of social content, campaigns, collaborations or creator-led work that you have personally created, filmed, edited or led.