At Pure, we’re revolutionising urban travel with a category-leading brand, differentiated products and services that our riders love. We’re here to tackle some of Earth’s biggest issues and create a meaningful change for individuals and the wider world.

Launched in 2018 by serial entrepreneur Adam Norris, Pure Electric has been voted by LinkedIn as a Top 3 Start Up UK Business and T3's Top UK Retailer of 2022. We're rapidly expanding with our products launching into Europe.

Each one of our ingenious electric vehicles  is designed to reduce pollution, travel time, congestion and expensive fares in cities across the globe. We put our riders’ needs first in everything we do. We have two-way conversations on and offline, we listen, understand, and help people find the right product so they can enjoy their ride, every time.

We're a group of individuals who thrive on innovation, boldness and treating people and the planet with respect, focused on achieving our mission to make short distance travel sustainable, smarter and better.

Interested in joining and helping us achieve incredible things? Check out our open positions!